Promotional products were born to make contribution to the growing of business. Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. And more for your reference, survey from PPAI reviewed that the promo industry is becoming a big business since its birthday. How do they make an impact on boosting your business?
First, broaden the audience scale at a cost-effective way.
The advertising power of promo items is not limited to the recipients themselves, but extended to those who would see them every time the recipients use them. Every time a customer uses a promo item is equivalent to advertising exposure. With a small price tag but large, lasting impact, promo products are a great value for your investment.
Second, amplify brand recognition at a fast speed.
One of the key factors to make a successful business is brand recognition, no matter it’s big or small. Selecting the right promotional products for your brand campaign is important to the success of the marketing. They will help communicate the essence of your brand to the recipients. Make sure you’re giving out the quality promo items to speak for your brand, and impress them at the first meeting.
Third, increase quality leads in promotional sales.
Free giveaways are so useful in driving the traffic to your booth at tradeshows. Meanwhile, quality promo gifts will help generate quality leads. Comparing with cheap-low-quality items, promo items with higher value will make a good first impression to the buyer. Encouraging them to come back for future business.
Fourth, grow sales volume at a prospected way.
Promotional products have proven to be effective in increasing sales. They give truly benefits to the recipients and encourage them to buy. Meanwhile, it helps them save in one way or another in the long run. It’s so effective that it’s becoming a sure way for companies to boost business every time a slow-down occurs. Further, a unique and useful promo item will bring them back to you the next time they need similar products or services.
Fifth, strengthen brand loyalty.
Another factor that makes up a successful brand is people would love to use it again and again. Promo items that impress your customers will remind them of your products and services every time they use them. Make sure what you deliver will spread the right message for your brand and business. It’s also a perfect way to thank your customers for their loyalty.